ROADSHOW GERMANY FOR CUSTOMER LOYALTY

people events achievements:

• Development of a claim for the event
• Complete planning, organisation and realisation of the event
• Expensive online-participation management
• Dispatch of high-quality invitations and branding of event elements in coordination with the firm's advertising agency
• Tour-planning, -support, and -logistics
• Cost control and accounting

Facts:

• Roadshow with a luxury bus as a mobile restaurant
• 4 daytime events per week over 4 weeks
• About 320 guests over the entire time
• Four regions of Germany:
  • Northern Germany
  • Cologne area, Düsseldorf, Ruhrgebiet
  • Frankfurt area, Mannheim
  • Munich area, Stuttgart

Facts:

• City tours with regional attractions
• Cocktail reception and gourmet food on the bus
• Multimedia support for product placement in the bus
• Bus fully branded in accordance with the corporate image and design